Canned wine is taking the global table wine market by storm. While there will always be a place for fancy, special occasion wine in a bottle. The easy-drinking, table wine we often enjoy at braais, dinner parties, picnics, and outdoors has a shorter shelf life and is made to be enjoyed shortly after buying it. So why not enjoy it a more modern and convenient way? If you have never tried wine in a can before, now is the perfect time to open your mind to the future of wine – here’s why.
It’s a more sustainable option
Storing wine in specially-lined aluminium cans has numerous benefits to ease the mind of the more conscious consumer. A can has a smaller carbon footprint than a glass bottle because it’s made from approximately 68% recycled material, is lighter in weight and therefore burns less fuel to transport, and uses no paper or water for labelling. The material from a beverage can that’s responsibly recycled can end up on a shelf again within two months. Which means more wine for everybody!
It’s lightweight and convenient
For adventurous wine drinkers who love to socialise, travel and soak up the outdoors, a can is more lightweight to carry than glass. A can also doesn’t need an opener or a drinking glass, and the serving size is perfect for one, so there’s no need to lug home a half a warm bottle of wine.
It’s more mindful
The ‘mindful drinking’ or ‘sober curious’ movement, in which social drinkers choose to cut down their alcohol intake, is growing – especially amongst younger consumers. This means having just one glass is becoming much more trendy. The measured 250ml portion size helps to keep tally more easily, instead of guessing just how much wine you’re pouring with that heavy hand of yours. (And how big is that glass, anyway?)
It offers value for money
We could all do with saving a rand or two on essentials like wine. Cans allow you to budget carefully per serving, and some options cost as little as R16 a can.
It’s ready to enjoy right now
Cans are just one example of the exciting revolution in the wine industry to be more accessible to growing numbers of forward-thinking newcomers to the wine scene. There’s no need to age a can in a cellar (we all have one of those, right?), worry about corking the wine, let it breathe after opening, or serve it in a specially shaped glass. You can open a can and sip your wine straight away, and it’ll taste great – every time.
Dying to try wine in a can? A few South African brands have already launched canned wine options for their easy-drinking, table wine ranges. Options include new 250ml formats of Perdeberg’s Soft Smooth Range (SSR) and JC Le Roux’s sparkling wine range as well as newcomers, Uncanny Wines and Ben Wren Wines.
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