Puma continues to make waves with its unique fashion and streetwear collaborations. Now, P.A.M. and PUMA come together to create the Puma P.A.M. Collection. The exciting outdoor-inspired streetwear collection aims to blur the lines between streetwear and outdoor clothing, within a larger, multifaceted project — the P.A.M/Puma Bio/Verse — with the goal of reconnecting with the concepts of nature and community.
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The collection includes elevated basics such as fleece jackets and sweaters, cargo trousers, T-shirts, polo shirts, hoodies and down jackets. The palette is nature-inspired and dominated by rich purple, lavender, green and copper tones. Fabrics are biodegradable and include 20% recycled fibres, and 100% for down jacket filling.
Footwear fans will be delighted with the weird and wonderful footwear options in the collection. Shoes comprise of classic sneakers, trail-running shoes and clogs. If you’re always on the hunt for unique and collectable sneakers, then this collection offers plenty to get excited about. Accessories like a bucket hat and cap, trail backpack and a bottle bag set — highlight functionality and embrace minimalism.
About P.A.M
Established by Misha Hollenbach and Shauna Toohey, P.A.M. (short for Perks and Mini) has earned a cult following for its fun, carefree, colourful clothes blending fashion, graphic design, art, music and nightlife.
“We saw this project as an opportunity to make something that could go beyond fashion, and the Puma team was instantly supportive. So, as part of the P.A.M/Puma Bio/Verse, we suggested creating a project that worked to protect threatened wild places on the planet; the same kind of places that inspired the collection,” explains Shauna Toohey.
Through the Deep BioData Platform, the project supports the installation of biodiversity monitoring technology in one of the world’s last remaining wild places — the Jurua River region of the Western Brazilian Amazon. The data is fed into local and scientific communities to enhance research, understand ecosystem dynamics, propel and direct conservation efforts, and stop illegal activity in these vulnerable ecosystems.
Directed by Ben Ditto the campaign is fronted by the hottest young face in rap Thaiboy Digital, and by indigenous Australian artist Milari Barker. The audio of the campaign is produced by Swedish audio pioneer, Varg2TM and uses samples taken directly from the Amazon project site.
The Puma P.A.M collection is now available in South Africa, with retail prices ranging from R599 to R6,999.
