Adidas has revealed an all-new label – Adidas Sportswear. Complementing the brand’s Adidas Performance and Adidas Originals labels, the new line aims to level up the wearer’s everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to the everyday, as its performance collections have been for athletes, for decades.
To launch this exciting new label, Adidas has teamed up with actress Jenna Ortega to front the all-new label and its Spring Summer 23 collection.
Speaking about her experiences and involvement, Jenna Ortega shared: “The way I express myself, whether this is vocally or aesthetically, is something I personally put a lot of energy into as I know how much power it can have in inspiring others. Embracing all that I am and all that I stand for continues to be a journey and through new experiences, I am learning and discovering more sides to myself. I am a huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with Adidas on this new label.”
Sporty in essence, the Adidas Sportswear collection offers specific performance technologies through simple cutlines, colorways and stripped back design details, with comfort running through its every fibre. Curated to serve the next generation during multiple moments, as they tackle the sport of life, each iconic piece can be remixed to create a unique look or remain a subtle yet striking fit if worn as is.
Marking the label’s debut drops, Avryn and Tiro Suit take centre stage, the perfect on-point aesthetic and uniform for kicking back with friends, heading to practice, or exploring the city for the weekend. Key details include:
• Tiro Suit Collection: Reimagining the iconic Adidas tracksuit silhouette with a deep heritage in football, the Tiro Suit translates sport design cues specifically for Sportswear. Fronting the collection, the all-black timeless co-ord – Tiro Suit Up Advanced – remains sporty at its core but takes on a new identity, as the classic 3-stripe set brings functionality to the fore whilst maintaining a minimalistic look. With the potential to create a variety of fresh looks, Jenna Ortega remixes it by pairing with a shirt and tie for her on-set moments but then switches it up with a gold sequinned crop for an evening out with friends.
• Avryn: Made in part with recycled materials, the shoe also fuses Adidas Boost and Bounce technology in a new way to offer comfort both inside and out. This Adidas sneaker drop includes two colourways, a muted two-tone black and grey with minimal red detailing, as well as an all-grey version with black signature 3-stripes complete with purple accent, origami-inspired finishes and an exaggerated heel tab. The shoe aims to provide a fresh and versatile look and feel, making it easy to pair with everyday looks.
From muted colourways to bold prints and stand out ensembles, the wider collection also features a silk-like striped Express Dress, which takes all the design elements of a wrap-style silhouette, remixed with boasted collars and soft, comfortable ribbed cuffs. Whilst striking when worn alone the tie front fit can also easily be subbed in as a lightweight jacket and layered over a basic ensemble.
Meanwhile, the relaxed fit Express Jersey is inspired by a 90’s football aesthetic with a two-tone colourway and offset white piping with a comfy casual fit. Jenna wears the long-sleeved pullover with matching purple Tiro Suit Up Advanced Trousers for a coordinated and comfortable fit as she makes her way to set.
Finally, the sport-style Coach Jacket comes in a classic monochrome colour scheme, but with an oversized fit and shine-finish fabric to give an added level of style and comfort. Cuffed sleeves with 3 stripe detailing and oversized collars add subtle contemporary touches to the piece.
Blending sport silhouettes with fresh detailing, Adidas Sportswear brings together Adidas’ latest performance technologies and comfort-first looks to elevate the wearers’ everyday style. Offering a range of pieces that can be used as a blank canvas for each wearer to pair and style as they see fit, Adidas says the design team paid close attention to incorporating specific cutlines, colourways, and stripped-back design details so that the collection works no matter what the wearer’s day looks like.
Alongside Jenna Ortega, the campaign will also see a wider collective of Adidas partners coming together to celebrate a comfort-first mindset and the power of self-expression, including Premier League current golden boot holder and music lover Son Heung-min, professional basketballer, off-court sketching enthusiast and self-care advocate Trae Young, Women’s Super League forward and nature lover Mary Fowler and renowned gamer and thrill-seeker Carolina Voltan.
The Adidas Sportswear range will launch on 9th February in South Africa.
