Apple, one of the most secretive companies in the world has unveiled their pledge to being a green company.
“We believe climate change is real. And that it’s a real problem. As a global company that makes some of the most popular products in the world, we know we use a lot of energy and material, which in turn generates greenhouse gas emissions that contribute to climate change. That’s the part of the problem we can help solve. We’ve found ways to use energy and materials more efficiently in our facilities, to get energy from cleaner sources, and to make some of the world’s most energy-efficient electronic products. We’re still the only company in our industry whose data centers are powered by 100 percent renewable energy and whose entire product line not only meets but far exceeds strict ENERGY STAR guidelines. And while we have a long way to go, our efforts are working — even though we’re manufacturing and shipping more products, our carbon emissions per product are dropping.”
In a video narrated by company CEO, Tim Cook mentions that Apple will be changing their manufacturing processes to be less harmful to Earth and its resources. This is clearly something that is being driven by Cook. I can’t remember the late Steve Jobs ever mentioning this approach, but since Cook took the reigns, Apple has being working hard to become a more eco-friendly company. Cook has even visited Chinese factories to ensure that the working conditions at Foxconn is not seen as a liability to Apple.
This sudden pledge to be ‘more green’ in terms of resources occurs at a time in which Apple are investing heavily into screen technology, which is largely dependent on natural resources. Past eco-friendly feats include the successful elimination of mercury from Apple products in 2009. This is a strategic move by Apple to ensure that all elements that are needed for their devices are seen to be green.
Apple needs to be commended for the effort into ensuring sustainability of our natural resources such as tin, platinum etc.
