Castle Lite has just revealed a new 410ml slim can, underpinned by premium design aesthetics and practicality to carry a little more this season.
The brand says it is excited to introduce this new pack and size format, giving its consumers a much-needed alternative as they continue to create special moments in their homes during the pandemic. The new 410ml is obviously a little larger, but its slim design still ensures that it fits in any fridge or cooler bag.
“We’ve always known that in order to speak to consumers, brands have to meet them where they are; and within the changed environment, that is mostly at home. What’s more, with 20% of beer drinkers indicating that they feel more comfortable with indoor gatherings (GWI), it only made sense for us to create the perfect lifestyle drink fit for staying in the game while being safe at home,” said Castle Lite Brand Director, Silke Bucker.
“People no longer feel that they’re missing out when staying home. Instead, the pandemic has empowered them to embrace their homes more. They are done with boredom, or ‘saving’ their favourite outfit for events, they’re turning their homes into the place to be for themselves and close friends/family. Now, they have the perfect drink size to accompany these moments.” Bucker continued
Castle Lite wants its consumers to stay in the game while staying safe at home.
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