“We had a good second quarter and first half of the year,” said Mark Zuckerberg, Facebook founder and CEO. “Our community is now two billion people and we’re focusing on bringing the world closer together.”
The past 12 months have indeed been great for Facebook. In Q2, the company posted a net income increase totalling $3.894 billion compared to 2016’s $2.283 billion, which is a 71 percent increase. Revenue has also increased, with the company reporting a total of $9.321 billion, a 45 percent year-on-year increase.
Some of the operational highlights include:
- Daily active users (DAUs) – DAUs were 1.32 billion on average for June 2017, an increase of 17% year-over-year.
- Monthly active users (MAUs) – MAUs were 2.01 billion as of June 30, 2017, an increase of 17% year-over-year.
- Mobile advertising revenue – Mobile advertising revenue represented approximately 87% of advertising revenue for the second quarter of 2017, up from approximately 84% of advertising revenue in the second quarter of 2016.
