One of the most memorable things from The Devil Wears Prada is the way that Emily jumped to fulfill Miranda Priestly’s every whim.
The thought of having someone at your beck and call, 24/7 is actually quite appealing. Usually that type of luxury is reserved for CEO’s and the very wealthy, but thanks to Hey Jude, that’s about to change.
Ok, so what exactly is Hey Jude?
Hey Jude is a subscription-based service that uses the power of technology and the finesse of human intellect to get your to-do list sorted. It uses a familiar message-based interface to link you to one of their trained operators, known as ‘Judes’. Once you’ve registered, all you need to do is simply text or voice message your request – any request, from food delivery and travel bookings to restaurant reservations, grocery shopping, gift searching, and paying your bills – and they’ll do the rest.
How does it work?
Sounds awesome right? You can download the app at heyjudeapp.com – it’s available for Android and iOS – and get the Judes working for you with three free tasks.
After the trial period is over – and once you have fallen in love with the app – there’s a subscription rate of R199/month. This ensures that the Judes continue working for you, 24/7 and 365 days a year.
Throw anything you want their way. You want to find out where the best lunch spot is? They’ll let you know. They’ll also make the reservation and give you directions. Simple.
Just remembered that it’s your mother-in-law’s birthday? The Judes will ensure that a bouquet of flowers is delivered.
Dying to go see your favourite band when they perform in your city? They’ll pay for the tickets and get them to you. 
Hey Jude also does payments in a smart and simple, secure manner. All transactions are encrypted, so you can rest assured that your banking and card details won’t be compromised. All you need to do is load your card, supply transaction instructions and the Judes will settle your expenses, for a nominal fee of 5% on each transaction: pay the courier service, your chemist account, utility bills and for your hotel in New York or Nelspruit.
Ok, so it’s cool but what’s all the fuss about?
The thing that sets this app apart is that the Judes are real people – not machines – that use the power of technology, their own local knowledge, and a bit of flare to get your tasks done – it’s the perfect mash up of emotional aptitude and artificial intelligence. “I was underwhelmed by the promise of bots like Siri and Amazon’s Alexa and the actual user experience,” says Innovation architect and Hey Jude developer, Marcus Smith, “there might be a time when machines will be able do all these things, but until then we are filling in the blanks with a blended AI-human solution.”
Hey Jude also seamlessly integrates all that is cool in mobile and online technology: Uber, Airbnb, Open Table and many others. You have booked your dinner reservations through Hey Jude. They will then send you a map with directions, calculate the cost and distance of an Uber trip and with your permission order the ride.
With Hey Jude, you can amaze your friends and family with your efficiency, and make them wonder just how you get everything done while making it all look incredibly easy.
