LG has announced the launch of the LG Objet Collection. Designed to meet the growing consumer demand for personalised, stylish and functional home appliances, this new collection debuted as Furniture Concept Appliances at CES 202. The brand has confirmed international availability with an initial launch to key markets of Asia and Europe, and South Africa to follow soon.
Blurring the line between state-of-the-art home appliances and designer furnishings, the LG Objet Collection boasts modern, minimalist design that elevates and blends in effortlessly in any indoor environment. With a range of luxurious materials and subtle, sophisticated colours that can be mixed and matched according to preference, the collection provides a compelling way for customers to express their unique personalities tailored to suit personal tastes and the existing décor.
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The LG Objet Collection Fridge and Freezer offer a chic, understated aesthetic that complements any style of kitchen, as well as outstanding performance with LG’s trusted refrigeration technologies. The pair presents consumers with a selection of timeless, high-quality finishes, including stainless steel and glass.
The stainless steel option offers three colour variations (green, silver and matte black) for a chic, modern look, while the glass finish comes in four elegant tints (mint, pink, beige and silver) that allow the appliances to fit in seamlessly with any kitchen design. With LG’s LINEARCooling refrigeration system, the Fridge guarantees excellent cooling performance. LINEARCooling helps maintain a precise, even internal temperature with minimal fluctuations (±0.5 degrees Celsius), helping to keep food items, such as fruit and vegetables, fresh for up to seven days.
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LG plans to expand its LG Objet Collection of premium kitchen appliances with more striking products such as InstaView refrigerator and Styler wardrobe management system to achieve a unified, visually-harmonious living environment.
The launch of the LG Objet Collection in international markets marks the beginning of an era of personalised appliances. Offering understated design and different options of materials and colours to choose from, LG’s stylish innovations help make it possible for consumers to create a space that truly reflects their unique sensibilities.
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