Known the world over as one of the premiere, luxury cognac brands, Rémy Martin has long stood for tradition and innovation.
Continuing that tradition, Rémy Martin together with Kazendi, a HoloLens development studio, has developed a playful and educational way to allow clients to experience their brand.
Accompanied by the voice of Baptiste Loiseau, the Cellar Master of the House of Rémy Martin, viewers are invited to experience a three-dimensional table on which the lens shows holographic elements of the Champagne vineyards in Cognac.
Their ‘Rooted in Exception Experience’ was launched at a world première in Los Angeles, on 15 June 2017.
The mixed reality headset is wireless and hands-free, which allows user to see and interact with 3D objects in a physical, ‘real’ environment. While augmented reality forces the user’s attention on his mobile screen, and virtual reality encloses the user in the screen completely, mixed reality allows the user to continue to see and interact with the real world. This allows fluid engagement with other people, be that friends, business relations, or a Rémy Martin sales associate.
“To us, mixed reality is an amazing opportunity for storytelling. How better could we engage our clients and reveal our roots? Our chalk? Our exception? Than by quite literally raising it out of the ground for our clients to see”, explained Augustin Depardon, Rémy Martin Global Executive Director.
Rémy Martin is one of the first spirits brands to bring a mixed reality experience to the world.
This innovative project recognises the role of digital in everybody’s lives. Rémy Martin, by nature, sees itself as a brand that brings people together for exceptional moments, which made Microsoft’s new technology the next natural step in innovation for this luxury brand.
Through launching one of the first consumer brand experiences using HoloLens, Rémy Martin, although an almost 300-year- old brand, keeps its exception and tradition relevant through innovation.
