Electronics manufacturer TCL, the global second bestselling LCD TV brand of 2019 and 2020 as per OMDIA data, is entering the South African market as of 3 November 2021, with the company promising affordable quality and “smarter than smart” televisions for all South Africans.
TCL’s launch into South Africa speaks volumes of the company’s confidence in the South African market and the African continent. “South Africa has always been on our radar as a next expansion point, and we’re thrilled to officially be in the market. We will be utilising South African resources as much as possible on the ground and that includes a local South African assembly partner with plans for expansion in the near future,” says Robin YI, General Manager of TCL South Africa.
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As an introductory product, TCL will be launching its line with an impressive 4K Google TV, the P725, complete with voice activation and later in November, the C725 4K QLED Google TV elevating quantum dot display technology to a new level,” says Ryan Curling, Marketing Manager at TCL South Africa.
At the same time as the launch of the P725, TCL South Africa will also introduce the P615 4K HDR Android TV, promising value for money in the Smart TV segment.
The C725 and P725 products will both have full Google TV functionality with the P725 offering a 4K, HDR 10 professional audio-visuals, with MEMC (motion estimate and motion compensation) picture processing which offers smooth imagery for sports and fast-action sequences. Dolby Vision and Dolby Atmos facilities provides viewers with an exciting immersive experience. The devices are powered by an impressive AiPQ Engine Chipset to ensure every signal frame presents perfectly.
Both the P725 and the C725 also feature Google Assistant and Hands-Free voice control, allowing users to access, launch, and control content, turn on your TV, switch inputs, adjust the volume, search for your favourite content and more from a distance, leading to more enhanced entertainment experiences.
“TCL is the official TV partner of Call of Duty worldwide, demonstrating our ability to bring the best gaming experiences to users all around the world including HDMI 2.1 technology which supports a range of higher video resolutions and refresh rates and is a futurist’s dream,” adds Curling.
“As South Africans, home entertainment is a massive part of our lives, and we’re excited to play a part in that ongoing aspirational journey towards getting our greatness.”
Muhammed-Izhaar Ebrahim, Sales Manager at TCL South Africa says that initial offerings will be available through Takealot and a key distribution partner Atlas Appliances, with more channels being announced soon.
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