Sony has unveiled new Cyber-shot digital cameras. It is becoming pretty obvious that Sony is becoming more reliant on their consumer electronic goods. Their gaming console , TV and Online Entertainment divisions are under pressure.
They launched 3 cameras; Sony Cyber-shot TX200V, Cyber-shot WX70 & Cyber-shot WX50 but one caught my attention.
The Cyber-shot TX200V seems to be a high specification point and shoot digital camera. Wait for it; it features an 18 Megapixel Exmor R CMOS Sensor. Yes, you read right 18 Megapixels. It also features a 5x f3.5-4.8 26-130mm Carl Zeiss lens and a 3.3-inch 1.2-million dot resolution touch screen OLED display. It is also waterproof to 5m and is also freeze- and dustproof. So it seems that this little digital camera packs a very big punch and takes a beating from extreme conditions.
The look of the camera is greatly reminiscent of an iPhone. I actually initially thought it was an iPhone (when looking at the back of the camera) but that changed when I saw the Sony branding. One other interesting thing to note is that this is a new product and not an update of an existing model.
Can this be seen as a fight back against the impact of cellphone cameras? Definitely, as the Cyber-shot TX200V makes a statement. I wonder whether the technology found in the Sony Cyber-shot TX200V could make an appearance in a specific line of cellphones that Sony could make. Either way this little digital camera is packed with features that will make your head spin.
