South African app wins International BlackBerry App of the Year
PriceCheck claims international award
[16 May 2013, Orlando, Florida] PriceCheck has been awarded International App of the Year at BlackBerry Live, the annual international partner conference, in Orlando.
The BlackBerry Achievement Awards shortlist was selected by BlackBerry from 100 000 BlackBerry 10 applications worldwide and the final winners in all categories were selected through a process of public voting.
Andre de Wet, GM of PriceCheck says, “What is most gratifying is that users chose an app that makes a difference to their lives. Not a social or chat app, but one that helps them make better buying decisions. The fact that a South African app won, demonstrates what I have always believed – Africa is leading the way in terms of useful, elegant and technically sophisticated mobile application development.”
“It’s important to realize that this didn’t happen overnight,” says de Wet. “It has taken nearly two years of research, development and subsequent fine-tuning. The time and dedication of my team has paid off and we are especially proud of our BB10 iteration. It takes the best of the BlackBerry handset and the PriceCheck platform and presents an intuitive, functional and incredibly useful app to the user.”
PriceCheck has seen a rapid increase in the use of app. Weekend traffic in April 2013 surpassed that of the Christmas shopping period in December 2012. Its growing success as a mobile price comparison tool is based in its ability to seamlessly integrate into the shopping and buying experience.
“Mobile shopping is not mobile buying. Our app is designed to help people shop, make decisions and get the best price. We have everything from daily updated pricing on 30 million items to expert reviews on 130 000 big-ticket items like cameras and television. Our users are looking at products while in store and confirming that the product and price is right,” says de Wet.
PriceCheck launched in Nigeria this month and will be expanding into Kenya and Ghana by the end of the year.