Related Articles
590 products in Marketing & Sales
Advertisement
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of
Current Offer
Loot.co.za
Corporate Public Relations - A New Historical Perspective Hardcover
📱
Marketing & Sales
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was
Current Offer
Loot.co.za
Excellence In Public Relations And Communication Management Hardcover New
📱
Marketing & Sales
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory
Current Offer
Loot.co.za
Brand Equity & Advertising - Advertising& 39 S Role In Building Strong Brands Paperback
📱
Marketing & Sales
Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They
📱
Marketing & Sales
Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L.
📱
Marketing & Sales
As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on
Current Offer
Loot.co.za
International Public Relations - A Comparative Analysis Hardcover
📱
Marketing & Sales
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" --
📱
Marketing & Sales
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very
📱
Marketing & Sales
Current Offer
Loot.co.za
Rumors And Rumor Control - A Manager& 39 S Guide To Understanding And Combatting Rumors Hardcover
📱
Marketing & Sales
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology,
Current Offer
Loot.co.za
Diversity In Advertising - Broadening The Scope Of Research Directions Hardcover New
📱
Marketing & Sales
This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees,
📱
Marketing & Sales
16% OFF
To get a competitive edge in a world of commoditized service, companies have to convert their reactive, cost-oriented contact centers into predictive, engaged, revenue-generating, real-time profit centers. A real-time contact center provides
📱
Marketing & Sales
17% OFF
Current Offer
Loot.co.za
Secret Service - Hidden Systems That Deliver Unforgettable Customer Service Paperback 1
📱
Marketing & Sales
16% OFF
Customer Centered Selling - Eight Straight Steps To Success From The World' S Best S Force (Paperback)
Current Offer
Loot.co.za
Customer Centered Selling: Eight Steps To Success From The World& 39 S Best S Force Paperback Ed
📱
Marketing & Sales
46% OFF
Shoppernomics - How To Shorten And Focus The Shoppers' Routes To Purchase Hardcover New Edition
Current Offer
Loot.co.za
Shoppernomics - How To Shorten And Focus The Shoppers& 39 Routes To Purchase Hardcover New Ed
📱
Marketing & Sales
Analyzing Music In Advertising - Television Commercials And Consumer Choice Hardcover
Current Offer
Loot.co.za
Analyzing Music In Advertising - Television Commercials And Consumer Choice Hardcover
📱
Marketing & Sales
