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RAVING FANS!Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want
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Raving Fans - A Revolutionary Approach To Customer Service Paperback New Edition
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The PR Masterclass - How To Develop A Public Relations Strategy That Works Hardcover
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The Pr Masterclass - How To Develop A Public Relations Strategy That Works Hardcover
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The Customer Rules - The 39 Essential Rules For Delivering Sensational Service Hardcover
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The Customer Rules - The 39 Essential Rules For Delivering Sensational Service Hardcover
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Making Ads Pay - John Caples (Paperback)
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Making Ads Pay - Timeless Tips For Successful Copywriting Paperback
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In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be
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Strategic Financial And Investor Communication - The Stock Price Story Paperback
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Scientific Advertising
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Scientific Advertising Paperback
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Marketing & Sales
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.
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Marketing & Sales
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences.
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The Dark Side Of Crm - Customers Relationships And Management Hardcover
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Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of
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Marketing & Sales
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area
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Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising
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Pioneering African-american Women In The Advertising Business - Biographies Of Mad Black Women Hardcover
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Marketing & Sales
This book offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and human flourishing - subjects more commonly discussed in fields
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Marketing & Sales
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as
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Advertising The Uneasy Persuasion Rle Advertising - Its Dubious Impact On American Society Paperback
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This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the
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Marketing & Sales
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.
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Marketing & Sales
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how,
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Marketing & Sales
