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This collection focuses on the economic development of the areas of SE Asia with which Britain had a trading relationship. Covering 1880-1939, the economic growth of the region is revealed through a
This collection focuses on the economic development of the areas of SE Asia with which Britain had a trading relationship. Covering 1880-1939, the economic growth of the region is revealed through a
This book, together with a complementary volume 'Religion in Consumer Society', focuses on religion, neoliberalism and consumer society; offering an overview of an emerging field of research in the study of contemporary
Presenting an overview of an emerging field in the study of contemporary religion, this book, together with a complementary volume Religion in the Neoliberal Age, explores issues of religion, neoliberalism and consumer
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding
Based on the IOM's estimate of 44,000 deaths annually, medical errors rank as the eighth leading cause of death in the U.S. Clearly medical errors are an epidemic that needs to be
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Originally published in 1988, this is the first systematic account of the writings of Hungarian dissidents and former students of George Lukacs, collectively known as the 'Budapest School'. Dr. Brown demonstrates the
This book provides a comprehensive introduction to business organisation and administration. Written in a straightforward, readable style this textbook covers all the major aspects of the subject. Starting with the organisational background
Recent development experience points to the way business can be the key to a dynamic small business sector, especially where those links are built on high trust co-operative relations. This book reviews
First Published in 1965. Routledge is an imprint of Taylor Francis, an informa company.
This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to up their game, and as such it provides a range
The promise of economic growth which has dominated society for so long has reached an impasse. In his classic analysis, Fred Hirsch argued that the causes of this were essentially social rather
This highly topical book offers a comprehensive study of the interaction of food, politics and science over the last hundred years. A range of important case studies, from pasteurisation in Britain to
This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into
Good customer service may be seen as a crucial asset for most organisations. But how do you know that you are delivering good customer service both externally and internally and, more importantly,
By the eve of the Great Depression, there existed in America the equivalent of a policy for every man, woman and child, and in Britain it grew from its narrow aristocratic base
Recent research has largely destroyed the fallacy that most of the powers declared war in 1914 without any clear perception of why and to what ultimate end. War aims were the subject
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