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Television News And The Elderly: Broadcast Managers' Attitudes Toward Older Adults



This concise survey investigates the television general managers and news directors attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewers status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontol... more details

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This concise survey investigates the television general managers and news directors attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewers status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontologists, mass communication researchers, social psychologists and media studies researchers.
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