Description
The text discusses how companies and customers can create value and wealth together. It discusses how customers are frustrated with the quality of goods and services available, while companies are struggling to maintain customer loyalty. The text offers solutions to these problems, including improving customer experience, developing new customer relationships, and creating value for customers.
As consumers, we have a greater selection of higher quality goods & services to choose from, yet our experience of obtaining & using these items is more frustrating than ever. At the same time, companies find themselves with declining customer loyalty & greater challenges in fulfilling orders. This text offers solutions to these problems.
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