Go Long: Why Long-term Thinking Is Your Best Short-term Strategy

The book "Go Long" by Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel argues that in order to be successful over the long term, companies should resist short-term pressures and instead focus on creating a long-term strategy. The book is a mandatory read by David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group.

The lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail?

Inspired by the CEO Academy, the annual off-the-record gathering of chief executives organized by the authors, Go Long reveals how some of the worlds most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth.

In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.

• Why did CEO Larry Merlo allow CVS to take a $2 billion hiton purpose?
• How did CEO Alan Mulally maneuver Fords $48 billion turnaround?
• How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy?
• Why did CEO Paul Polmans turn back to Unilevers original mission of leading with a purpose to fuel profits?
• How did CEO Ivan Seidenberg convince his investors and board to allow him to make a $150 billion bet?
• How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?

These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but theres a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.

Called a mandatory read by David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group, Go Long is a critical resource for leaders who want their organizations to survive over the long-term and for anyone who cares about the global economy.