Making The Connections: Using Internal Communication To Turn Strategy Into Action

The book "Making The Connections" by Bill Quirke discusses the importance of internal communication in companies and how it can be used to turn strategy into action. The author provides practical advice on how businesses can use internal communication to achieve differentiation, improve quality, customer service, and innovation, and manage change effectively. The book covers the why, what, and how of internal communication, emphasizing the need for better communication to achieve business objectives, the value it can add, and how it should be managed for best results. The new edition includes new material, case studies, and four new chapters on developing internal communication strategy, global communication, engaging employees, and helping leaders communicate effectively. The book is based on the author's extensive international experience and explores the impact of technology, regulation, globalization, and the changing employer-employee relationship on internal communication.

Companies know that communication with their people is vital if the energies and the efforts of their employees are to point in the same direction. Making the Connections shows how to use internal communication to turn strategy into action. Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. This new edition contains a wealth of new material, with pragmatic advice and new case studies. Four new chapters cover how to develop internal communication strategy, global communication, engaging employees, and helping leaders communicate more effectively. Making the Connections is based on the extensive international experience of one of the most knowledgeable and leading authorities on internal communication. This thoroughly revised new edition explores the impact of new technology, regulation, globalization and the changing relationship between employer and employees on the process of internal communication.