Business And The Sustainability Challenge: An Integrated Perspective

This article discusses the importance of businesses having a comprehensive understanding of sustainability and how it relates to various factors such as competition, government, economics, and ecological science. It also highlights a textbook that offers a holistic overview of sustainability and its impact on corporate strategy, including case studies and tools for incorporating sustainability into decision making. This resource aims to help instructors and students develop a strong understanding of sustainability in the business world.

It isvitallyimportantfor businesses to have a holistic understanding of the many issues surrounding and shaping sustainability, from competitors to government and political factors, to economics and ecological science. This integrated textbook for MBA and senior-level undergraduates offers a comprehensive overview of the issues of sustainability as they relate to business and influence corporate strategy. It also features a wide range of cases and an extensive discussion of tools to incorporate sustainability issues into strategic decision making, helping instructors and students to build and then apply a solid understanding of sustainability in business.