Customer Experience: What How And Why Now

The book is about Don Peppers and his experiences in the customer experience field. He has written a series of books on the subject and has been recognized as one of the world's most respected authorities on the subject. The book is organized into short, easily digested essays and is packed with concrete examples, suggestions, and inspiring ideas.

When it comes to customer experience, Don Peppers is one of the worlds most respected authorities. Over the last twenty years he and co-author Martha Rogers have written a series of best-selling books on the subject, collectively selling over a million copies in 18 languages. Businessweek Magazine called one of their books ?the bible of the new marketing, Accenture listed Don among the ?Top 100 Business Intellectuals, and The Times of London listed him as one of the ?Top 50 Business Brains. In 2015 Don Peppers capped the list of ?Top 25 Customer Experience Leaders compiled by Satmetrix, based on factors including Klout score, LinkedIn presence, book sales, and ?creation of an industry-changing methodology. So if youre looking for advice on how to think about, improve, and deliver a better customer experience, then this is the book for you. Organized as a series of short, easily digested and self-contained essays, its packed with concrete examples, suggestions, and inspiring ideas. Read it straight through, or snack on it as you like.