Description
This book is about how to write persuasively. It covers different techniques that have been proven to work in the world of commercial bid writing. It also explains what the reader wants to hear and how to use this to get what you want. Finally, it combines logic and emotion to convince the reader.
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
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