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Todays ever-changing marketing environment, accompanied by unpredictable competitive actions, creates uncertainty for enterprises and presents dilemmas, challenges and problem situations that necessitate planning ahead in order to survive. Directional/strategic marketing... more details

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Features

Author	G.A.P. Drotsky
Format	Paperback
ISBN	9780627034732
Pages	392

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Todays ever-changing marketing environment, accompanied by unpredictable competitive actions, creates uncertainty for enterprises and presents dilemmas, challenges and problem situations that necessitate planning ahead in order to survive. Directional/strategic marketing...

Directional Strategic Marketing Planning - G.a.p. Drotsky Paperback

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