Description
The Business of Digital Television is a book that provides an overview of the digital television industry. It covers the key technologies and developments of the marketplace, with comments on the future from leading industry experts. Written in an accessible style for the non-engineer, the book covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.
Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts. Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source. You will: Discover trends in digital TV technology Gain knowledge about the international marketplace See an analysis of the financial models Understand the importance of partnerships Find out the key drivers for change Gain an insight into emerging technologies in the future Review: Written in an accessible style this book is well documented, its statistics are comprehensive and up to date. The essential facts, data and commentary are all brought together in one single source likely to interest a large and diverse audience. Bohdan Jung, Warsaw School of Economics, Poland The International Journal on Media Managment, Vol. 3, No.1, Spring 2001
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