Travel And Tourism Public Relations

The book discusses the growth of public relations in the travel industry and how it has become more prominent in recent years. It reviews the different types of media that cover the industry and the different tools that are used in public relations. It also discusses how PR is different from other marketing disciplines and provides a definition of PR. The book then discusses different sectors of the travel industry and their specific needs when it comes to public relations. Each sector is covered in detail, and the book ends with a chapter on what employers should know about public relations.

The opening chapter explains the recent growth of industry PR, and travel tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include: The top 30 U.S. Travel Tourism Professional/Trade Associations; and the Leading U.S. Travel Tourism Universities.