Unleashing The Power Of Digital Signage

Digital signage is a type of advertising that uses digital displays to provide information to people in the vicinity. The book discusses the different types of digital signage networks, how to create a successful content strategy, and how to measure the effectiveness of the network. The book also includes interviews with industry experts.

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: * create a strategic communications blueprint and style guide for your network * keep content flowing automatically-and therefore remaining relevant * use data on viewers and traffic to build a programming schedule * legally acquire and repurpose content * more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of The Experience Economy and Authenticity Review: A reference the digital signage industry was missing. Now the digital signage networks operators, creative agencies and advertisers have a method to Unleash the power of Digital Signage. -Christian Vaglio-Giors, ceo, Neo Media Group . a great primer for the ad agencies, and a great reference for the pioneers in the digital signage industry. It's an excellent resource for anyone planning to use this medium effectively. -Jake Lambert, vp, content director, Draftfcb . everyone, from digital signage novice to expert, will learn something to achieve better results with digital signage, regardless of goal. Kelsen covers it all, from the basic mechanics of digital signage, to the breadth of content types, delivery mechanisms, execution methods and performance measurement. -Leslie Hand, research director, IDC Retail Insights Keith truly illustrates, that with proper planning and a solid content strategy, digital signage will return on its objectives and provide uniquely targeted, relevant messaging. -Michael Chase, vice president, marketing, sales creative, St. Joseph Content Finally a must read comprehensive book that addresses the issues of content. .Keith Kelsen has brought forth the ingredients to create great content for any of the diverse types of digital signage networks. -David Drain, executive director, Digital Signage Association Good content is a large reason why digital signage networks are successful, but up until this point there has not been one comprehensive reference point on the subject. Unleashing the Power of Digital Signage fills a much-needed gap in this industry. - -Bill Yackey, editor, DigitalSignageToday.com