Eventful Cities

The article discusses the increasing importance of events in cities due to globalization, economic restructuring, and urban redevelopment. Events are seen as a way to achieve economic, social, cultural, and environmental goals within broader urban development strategies. The book provides a mix of practical and academic analysis, using case studies from cities around the world to examine the process of event development, management, and marketing. It also explores the reasons for successful or unsuccessful event strategies and emphasizes the importance of collaboration between stakeholders. The book is recommended for students, practitioners, and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies, and tourism.

Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume: * analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context * provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where 'eventfulness' has been an important element of development strategy * examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful. Eventful Cities evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified which can help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism. Review: 'All topics are analyzed using a number of examples, both from European cities and from other parts of the world. This volume intends to provide guidance for those involved in designing, running, funding, evaluating and studying cities and their events, for those who are interested in the board process both of cultural management and urban revitalisation, as these relate to events in cities.' - Culturelink Network 'Overall, this is an easy-to-read book that provides a rich set of both theoretical background and industry evidence of the ways to design, run, fund, evaluate and study cities and their events. The book nicely integrates theoretical concepts with practical evidence gathered through a wide spectrum of international cities of different sizes and geographical locations. The book constitutes a useful reading for researchers-academics, undergraduate or graduate students and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.' - Marianna Sigala, Tourismos Journal