Strategy In Emerging Markets

The book "Strategy in Emerging Markets" focuses on the increasing trend of opening up previously inaccessible markets to new companies. This has led to greater competition and the need for more sophisticated business strategies. The book specifically looks at the telecommunications industry in liberalized European markets, with a focus on the UK and Sweden. It includes a literature review, application of strategy concepts, and case studies of telecom operators in Europe. The book also identifies patterns and processes that are applicable to emerging markets in general. It will be useful for strategy researchers, students, and corporate strategists, especially those interested in the telecommunications industry.

Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets. This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides: * a literature review and applications of strategy concepts and key correlations * applications of a market establishment model and the strategic states model * a description of competition amongst telecom operators in the UK and Sweden * detailed case-studies of strategies of telecom operators in Europe * the identification of patterns and processes valid for emerging markets in general. Whilst the industry focus in the book is telecommunications, the framework and the models explored and developed provide guides to strategy formulation irrespective of the market under consideration. Strategy in Emerging Markets will make valuable reading for strategy researchers, students and for corporate strategists. It will be of particular interest to those wishing to plot recent developments in the telecommunications industry.