Conducting Business In China

With the rise of the Chinese economy and consumer market, intellectual property (IP) conflicts in Sino-U.S. business transactions are increasing, and consequently, companies are intent on achieving maximum IP values in China-related cross-border transactions. Conducting Business in China: An Intellectual Property Perspective provides readers with the necessary guidance on conducting business in China from an intellectual property perspective, offering specific advice on how to profitably leverage technology and IP assets while minimizing potential risk for companies and their Chinese counterparts. Review: In Conducting Business in China, Lei Mei brings fresh perspectives to the complicated interplay between the many business, legal, and cultural aspects of doing business in China. Practical, thought-provoking, and engaging, this gem of a book describes a paradigm shift in the way U.S. businesses look at the intellectual property landscape in China. Those who read and study it carefully will richly benefit from the author's wisdom and unique insights. This book is a must read for anyone dealing with IP issues in China! --Gary M. Hnath, Partner, Mayer Brown LLP Easy to read and packed with practical insight from the author's personal experience. Insights span cultural, relationship, business and intellectual property and add up to a very useful introduction to doing business in China. --Duncan Bucknell, Think IP Strategy