Description
This book explores the concept of strategic reflexivity and its importance in business development. The authors argue that in today's complex environment, firms and organizations must consider both external expectations and internal reflexivity processes in order to create effective strategies for innovation. The book draws on various disciplines to support this argument and emphasizes the need for a deeper analysis of innovation. It is recommended for those interested in innovation theory and technical change, including social scientists, policy-makers, and managers.
How important is strategic reflexivity to business development? This book presents a new view of innovation, seeking to disclose how strategic reflexivity is embodied in specific innovation practices and management roles. From an evolutionary point of view, the contributors argue that firms and organizations are increasingly forced to take into account the growing complexity of the environment. To do this, they must create strategies that interpret external expectations but also deal with the internal reflexivity processes caused by innovation. The way to bridge between strategy and innovation, they suggest, is through strategic reflexivity. The contributions, both theoretically and empirically based, range across a number of disciplines, including economics, business administration, innovation studies, management theory, sociology and political science. These are all united by a theoretical core: the perception that strategic reflexivity is vital to business development, and that innovation should be much more thoroughly analyzed. Those with a broad interest in innovation theory and technical change, including social scientists, policy-makers and managers, should find this book va