The Transformation Of The Media

The author of this book argues that there has been a transformation in the way that we consume and understand media. He discusses how different perspectives on media can be found wanting in their understanding of the changes that have taken place. The book will be essential reading for students studying globalisation, the global media, new media technology, identity and cultural development in cultural studies, media studies, sociology and politics courses.

The changing pattern of contemporary media is one of the most striking and important transformations of our age. This major new work seeks to understand the implications of a series of mediated processes in relation to public cultures and modern identities. In The Transformation of the Media the author leads the reader through a number of complex theoretical issues, connecting the nature of modern communication to the affects this has on our common moral and ethical lives. Most significantly, he argues that a number of perspectives as diverse as Marxism, post-modernism, liberalism, communitarianism and technological determinism can all be found wanting in this regard.This book will be essential reading for students studying globalisation, the global media, new media technology, identity and cultural development in cultural studies, media studies, sociology and politics courses.