Description
This book is about big data and business analytics. It provides case studies, technical roadmaps, lessons learned, and a few prescriptions to "do this, avoid that." The book was written by experts in the field and was published by Springer.
The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions to 'do this, avoid that.' -From the Foreword by Joe LaCugna, Ph.D., Enterprise Analytics and Business Intelligence, Starbucks Coffee Company With the growing barrage of big data, it becomes vitally important for organizations to make sense of this data and information in a timely and effective way. That's where analytics come into play. Research shows that organizations that use business analytics to guide their decision making are more productive and experience higher returns on equity. Big Data and Business Analytics helps you quickly grasp the trends and techniques of big data and business analytics to make your organization more competitive. Packed with case studies, this book assembles insights from some of the leading experts and organizations worldwide. Spanning industry, government, not-for-profit organizations, and academia, they share valuable perspectives on big data domains such as cybersecurity, marketing, emergency management, healthcare, finance, and transportation. Understand the trends, potential, and challenges associated with big data and business analytics Get an overview of machine learning, advanced statistical techniques, and other predictive analytics that can help you solve big data issues Learn from VPs of Big Data/Insights Analytics via case studies of Fortune 100 companies, government agencies, universities, and not-for-profits Big data problems are complex. This book shows you how to go from being data-rich to insight-rich, improving your decision making and creating competitive advantage. Review: The promise and potential of big data and smart analysis are realized in better decisions and stronger business results. But good ideas rarely implement themselves, and often the heavy hand of history means that bad practices and outdated processes tend to persist. Even in organizations that pride themselves on having a vibrant marketplace of ideas, converting data and insights into better business outcomes is a pressing and strategic challenge for senior executives. ... The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions to 'do this, avoid that.' -From the Foreword by Joe LaCugna, Ph.D., Enterprise Analytics and Business Intelligence, Starbucks Coffee Company
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