Chinese Corporate Identity

The text discusses how Chinese companies have to deal with different identities in different social-cognitive contexts, which can be difficult to manage. It also discusses how Chinese companies have to adapt to the changing global economy.

This text represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions which have become increasingly relevant as foreign invested and Chinese ventures face complex operational and societal issues in the wake of globalisation. Review: 'Corporate identity, in the theoretical framework constructed by Peverelli, is set within the wider social-cognitive context of social organization. Corporate identity emerges from the interaction between what the corporation wishes to be and what its environment wishes it to be. This interaction leads to multiple identities in multiple social- cognitive contexts. This approach is illustrated with case studies of Chinese enterprises drawn from Peverelli's own portfolio as a consultant.' - Reference Research Book News 'A welcome addition to the growing literature on corporate identity. Its is useful to scholars specializing in organization theory, cultural anthropology, sociology and business and economics as well as to foreign companies and consulting firms interested in doing business in China.' - The China Journal '...the book is remarkable not only for the stories of Chinese enterprises that the author tells, but because it is also conceptually and methodologically fascinating' - Bob Tricker, University of Hong Kong, Journal of Asian Business