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The Language Of Science



This book is about the use and misuse of scientific language. It discusses the goals of, and problems with, scientific language and terminology, and how it shapes our lives. It also demonstrates the power and misuse of scientific discourse in the media, and examines the special qualities of scientific communication. Finally, it explores how science and popular culture interact. more details
Key Features:
  • Provides an in-depth exploration of the goals and problems of scientific language and terminology
  • Shows how scientific language shapes our lives and is used in the media
  • Examines the special qualities of scientific communication


R3 828.00 from Loot.co.za

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Description
This book is about the use and misuse of scientific language. It discusses the goals of, and problems with, scientific language and terminology, and how it shapes our lives. It also demonstrates the power and misuse of scientific discourse in the media, and examines the special qualities of scientific communication. Finally, it explores how science and popular culture interact.

The communication of scientific principles is becoming increasingly important in a world that relies on technology. Exploring the use of scientific language in the news and examining how important scientific ideas are reported and communicated, this title in the Intertext series takes a look at the use and misuse of scientific language and how it shapes our lives. The Language of Science: * explores the goals of, and problems with, scientific language and terminology * demonstrates the power and misuse of scientific discourse in the media * examines the special qualities of scientific communication * explores how science and popular culture interact * is illustrated with a wide range of examples from the MMR vaccine to AIDS and the biological weapons debate, and includes a glossary as well as ideas for further reading. This practical book is ideal for post-16 to undergraduate students in English Language, Linguistics, Journalism, Communications Studies or Science Communication.
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