Description
This book is a comprehensive overview of the book publishing industry. It covers all major book categories, including adult, juvenile, and mass market paperbacks, and reviews all major book categories to present a comprehensive overview of this diverse business. The book also includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. The book also features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry. Review: 'This edition revises and updates the previous editions (1997; 2005), especially to reflect recent e-book developments...The vast wealth of information provided here about the book publishing industry includes economic, historical, cultural, and legal aspects...this is the best, most up-to-date book on its topic. Summing Up: Highly recommended.' D. Orcutt, CHOICE
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