Description
This biography explores the life and career of David Ogilvy, a renowned figure in the advertising world known for his creativity and intellect. It covers his education, work during World War II, and successful years in New York advertising. The book also delves into Ogilvy's impact on the industry and his famous campaigns, such as the Hathaway shirt and Dove soap. The author, who worked alongside Ogilvy, provides a wealth of material and anecdotes to paint a comprehensive and entertaining portrait of this advertising icon.
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. Idiosyncratic, full of contradictions, and characterized by a powerful intellect, he redefined the business and became an icon within the advertising world, inspiring countless people to devote their lives to it. This biography is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * The man in the Hathaway shirt with his aristocratic eye patch * The man from Schweppes is here with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and Schweppervesence ) to the U.S. * Perhaps the most famous automobile headline of all time - At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock. * Pablo Casals is coming home - to Puerto Rico. Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success - DOVE creams your skin while you wash. Fifty years later, still on his original proposition that it doesn't dry your skin, Dove has become the largest selling cleansing brand in the world. Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world. Review: Praise for The King of Madison Avenue: 'Lively writing and an affectionate yet honest tone make this an astonishingly charming and informative biography.' - Publishers Weekly (starred review) 'Engaging biography ... Thanks to The King of Madison Avenue, now we know David Ogilvy.' - Wall Street Journal 'Roman has written a fine book on his former boss. He has a gem of a subject and, as well as a fund of anecdotes, he provides a clear-eyed, unsentimental portrait of a brilliant tyrant.' - Financial Times 'An entertaining and admiring portrait of the legendary figure ... [Roman's] many entertaining yarns delivered in spare prose are a pleasure to read.' - BusinessWeek 'Powerful and entertaining ... admirably researched and beautifully written.' - James Brady, Forbes.com 'An admiring but clear-eyed portrait of David Ogilvy.' - New York Observer 'Kenneth Roman's very readable biography presents an expansive and entertaining portrait, offering insights into the life and times ... Using Ogilvy's own books, quotes, other writings and reminiscences, copious interviews from friends, family, colleagues and competitors, Roman does a masterful job of conveying the colorful personality of Ogilvy ... Roman does his old boss proud.' - Miami Herald 'Comprehensive ... paints a broader picture of an industry's evolution.' - Ad Age 'Roman's admiring biography has its own charms ... a welcome assessment of the storied accomplishments that made him a legend to begin with.' - Barnes Noble 'A unique and interesting story.' - Nantucket Inquirer Mirror 'Entertaining, very well researched.' - Winnipeg Free Press 'If you are in advertising, you need to grab Kenneth Roman's biography on David Ogilvy ... This is a fantastic book.' - London Calling Mobile Advertising blog 'Insofar as it is possible to recreate the unique wit and always unexpected genius of David Ogilvy, Kenneth Roman has succeeded.' - Louis Auchincloss, National Medal of Arts winner and best-selling author of The House of Five Talents, Portrait in Brownstone, E
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