Description
Retailers are increasingly looking to internationalize their businesses in order to compete with rivals. This is due to the increasing global competition and the growth of e-commerce. Management researchers have studied the mechanisms by which retail businesses internationalize, and have found that there are several key factors. These include the development of global supply chains, the acquisition of foreign brands, and the use of international marketing strategies.
The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
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