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16768037
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
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Features
Author
Philip Kotler, Irving Rein, Ben Shields
Format
Hardcover
ISBN
9780071454094
Publication Date
01/07/2006
Publisher
McGraw-Hill Companies
Description
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The Elusive Fan: Reinventing Sports In A Crowded Marketplace Hardcover Ed
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