The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
Draws on groundbreaking studies in brain science to identify seven methods that salespeople can apply to promote favorable customer responses, in a guide that explains scientific principles behind persuasive practices. 25,000 first printing. more details
Draws on groundbreaking studies in brain science to identify seven methods that salespeople can apply to promote favorable customer responses, in a guide that explains scientific principles behind persuasive practices. 25,000 first printing.
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