Description
This book covers the publishing industry in China and its growth. It provides historical background and discusses the different market segments of trade, scientific, technical, professional, education, and children's books. It also discusses the lack of adequate protection of intellectual property and the need to improve distribution channels.
The Publishing Industry in China is a timely volume that covers all aspects of China's book, magazine, and online publishing industry. Various chapters discuss the different market segments of trade, scientific, technical, professional, education, and children's books. "We all know the publishing industry is booming in China. Thanks to Robert Baensch we now have an authoritative reference work to help us understand that burgeoning market. China is a big and complicated country. Don't even think about approaching it without a guide like this one."—Joseph Cappo, former world president, International Advertising Association, and publishing executive, Crain Communications, Inc. "Well-written concise overview of all aspects of the Chinese publishing industry and markets. The solid historical background provides a unique setting for the discussion of the current status of the market. The statistics provide a good feel for the market size and the new directions a more open market may take. This is a timely work that many publishers can benefit from as it helps set the stage for the long and arduous road to gaining a working appreciation of the complexities and risks associated with China's post entry to the WTO."—Brian D. Heer, group president, Higher Education, Professional and International Group, McGraw-Hill Education "Finally, a book that will authoritatively guide us through the complex world of publishing in China. I have long awaited such a complete insider's view. Robert Baensch and his collaborators, all long-time experts in this region's publishing business, have masterfully provided us with all the information and insight that we'll need to enter and participate in this exciting and growing market."—Robert W. Hernandez, senior vice president—International, National Geographic Society "A comprehensive resource on the rapid changes that are taking place within China's publishing industry, highlighting the many opportunities for publishers. It recognizes the country's growing appetite for English language training (ELT) materials as well as the impact of new technologies. Issues such as the lack of adequate protection of intellectual property and the need to improve distribution channels are also addressed in this very worthwhile volume."—David Walsh, senior vice president, International, Scholastic Inc.
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