Description
Agent Provocateur is a high-end women's lingerie store founded in 1994 by Joseph Corre and his former wife Serena Rees. The store is known for its provocative advertising and signature fragrance, Agent Provocateur. Eau Emotionelle is a lighter version of Agent Provocateur, while Maitresse is a sweet and sexy fragrance.
Founded in 1994 in London by Joseph Corre and his former wife Serena
Rees, Agent Provocateur was at the start a shop that sold high end
women's lingerie. Tired of the drab prudish British undergarments
that were commonly available to women, Rees came up with the idea to
start a store featuring the best lingerie from around the world. After
their exhaustive search did not yield enough garments to their liking,
Corre, the son of designer Vivienne Westwood, and Rees decided to
create their own brand.
As Agent Provocateur developed a strict confidentiality agreement to
protect their patrons, the brand has been well received by the
celebrity class and in turn uses celebrity models for their
advertising. After Agent Provocateur was sold in 2007 after the
couple's split, the new ownership expanded the store to over 30
locations in 13 countries.
Agent Provocateur released their first fragrance in 2000. Their self
titled women's perfume is a very sharp and provocative scent which
combines exotic elements from around the world. Housed in a simple pink
egg shaped bottle, the visual presentation of the signature fragrance
from Agent Provocateur provides a definite contrast to the contents
within. For the not so adventurous Eau Emotionelle maybe the scent to
start with as this lighter version of Agent Provocateur essentially
captures the essence of the original perfume but on a gentler scale.
Another popular scent is the sweet and sexy Maitresse. Though not as
bold as the launch perfume, Maitresse is still able to hold its own.
Related Products
