Investigating the Use of Sex in Media Promotion and Advertising

Author	Tom Reichert
Format	Softcover
ISBN	9780789037299
Publisher	The Haworth Press, Inc.
Manufacturer	The Haworth Press, Inc.

This text is a compilation of research papers on the use of sex in the media. The papers cover a variety of topics, such as television programming, radio shock jocks, music videos, magazines, and advertising. The contributors provide empirical evidence on the effects of sexual stimuli in the media on audiences. The text is extensively referenced and features numerous tables to present research data.

Today, it is obvious that sexual content is a prevalent aspect of the media and that the intensity of this content has increased in recent years. Less obvious, however, are the direct effects the strategic use of sexual content has on audiences. Investigating the Use of Sex in Media Promotion and Advertising presents the latest scholarship on the role of sex in the most common media outlets-television programming, radio shock jocks," music videos, magazines, and advertising. The eye-opening contributions from over a dozen recognized experts in the field provide useful empirical evidence on media-conveyed sexual stimuli and look toward moving the public dialogue on sex in the media further along. This informative text is also extensively referenced and features numerous tables to clearly present research data.
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