MASSIVE SAVINGS JUST FOR YOU!
VIEW DEALS

  1. Home 
  2. Home and Garden

A Primer for Integrated Marketing Communications



Full Image
This textbook is an introductory primer on integrated marketing communications and it combines theory and practice to show students how different aspects of integrated marketing communications work together. more details
Key Features:
  • Introduces students to the basics of integrated marketing communications
  • Includes theory and practice to help students understand how different aspects of integrated marketing communications work together
  • Demonstrates how integrated marketing communications can be used to create successful businesses

R1 497.00 from Loot.co.za

price history Price history

   BP = Best Price   HP = Highest Price

Current Price: R1 497.00

loading...

 Comparing 1 offers

R1 497.00
Loading...
View Offer
Incorrect offer?

tagged products icon   Similarly Tagged Products

book

Write a Review  |  Ask a Question
Features
Author Patrick de Pelsmacker, Philip J., Professor Kitchen, Kitchen Philip
Format Paperback
ISBN 9780415314213
Publication Date 08/07/2004
Publisher ROUTLEDGE
Description
This textbook is an introductory primer on integrated marketing communications and it combines theory and practice to show students how different aspects of integrated marketing communications work together.

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
Sign up for our newsletter
To get the latest product news, reviews and DAILY DEALS
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.