Description
This essay discusses how HBO has changed since the days of traditional television. It argues that HBO is at the forefront of television studies because it is a brand that has innovated in many ways, including its production process and its content.
A collection of essays, which argue that HBO, as part of the leading-edge of television, is at the center of television studies' interests in market positioning, style, content, technology, and political economy. It explores the production process itself and the creation of a brand commodity, along with HBO's place as a technological innovator.
Related Products
