Pimpin' Ain't Easy: Selling Black Entertainment Television

Author	Beretta E. Smith-Shomade
Format	Hardcover
ISBN	9780415976787
Publication Date	17/12/2007
Publisher	ROUTLEDGE
Manufacturer	Taylor & Francis Ltd

This book examines the legacy of BET, and whether the company has fulfilled its stated goals and implied obligation to African American communities.

Explores the legacy of BET: what the network has provided to the US television economy, and to its target African American demographic. This book examines whether the company has fulfilled its stated goals and implied obligation to African American communities.