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Menu Design: Merchandising and Marketing



This is a book about designing menus for restaurants. It has been updated to cover different types of restaurants and the different types of menus that can be created for them. more details
Key Features:
  • Covers a variety of restaurants and menus
  • Updated for modern times
  • Easy-to-read and understand


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Features
Author Albin G. Seaberg
Format Hardcover
ISBN 9780471289838
Publisher Wiley
Manufacturer Wiley
Description
This is a book about designing menus for restaurants. It has been updated to cover different types of restaurants and the different types of menus that can be created for them.

Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.
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