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Born to Buy: The Commercialized Child and the New Consumer Culture



Examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children. more details

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Features
Author Juliet Schor
Format Paperback - Cloth over boards
ISBN 9780684870564
Publication Date 16/01/2006
Publisher Scribner Book Company
Description
Examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children.
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