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Intoxicated Identities: Alcohol's Power in Mexican History and Culture



The book "Intoxicated Identities: Alcohol's Power in Mexican History and Culture" by Tim Mitchell provides a novel and well-grounded framework for understanding subjective drinking experiences from the Aztecs to the present day in areas as diverse as Chiapas, Chihuahua, Oaxaca, Mexico City, Texas and California. Mexican culture reinforces heavy drinking, with methods and concepts derived from an e... more details
Key Features:
  • Provides a novel and well-grounded framework for understanding subjective drinking experiences from the Aztecs to the present day in areas as diverse as Chiapas, Chihuahua, Oaxaca, Mexico City, Texas and California
  • Mexican culture reinforces heavy drinking, with methods and concepts derived from an extraordinary range of disciplines
  • Analyzes supply (nationalistic marketing strategies) but emphasizes demand (psychocultural motivations unique to Mexico)


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Features
Author Mitchell
Format Paperback
ISBN 9780415948135
Publication Date 27/05/2004
Description
The book "Intoxicated Identities: Alcohol's Power in Mexican History and Culture" by Tim Mitchell provides a novel and well-grounded framework for understanding subjective drinking experiences from the Aztecs to the present day in areas as diverse as Chiapas, Chihuahua, Oaxaca, Mexico City, Texas and California. Mexican culture reinforces heavy drinking, with methods and concepts derived from an extraordinary range of disciplines. Mitchell analyzes supply (nationalistic marketing strategies) but emphasizes demand (psychocultural motivations unique to Mexico). He chronicles the joys and sorrows of a borrachera, or drinking binge, and explores this altered state of consciousness on its own terms, not from any temperance or anti-alcohol perspective.

In Intoxicated Identities, Tim Mitchell provides a novel and well-grounded framework for understanding subjective drinking experiences from the Aztecs to the present day in areas as diverse as Chiapas, Chihuahua, Oaxaca, Mexico City, Texas and California.

Power drinking plays a crucial role in Mexican religion, politics, fine arts and ritual spousal abuse. Mexico ranks number one in deaths from cirrhosis, and Mexican Americans are twice as likely to be arrested for drunken driving as blacks or whites. With methods and concepts derived from an extraordinary range of disciplines, Mitchell explains how Mexican culture reinforces heavy drinking. He analyzes supply (nationalistic marketing strategies) but emphasizes demand (psychocultural motivations unique to Mexico). He chronicles the joys and sorrows of a borrachera, or drinking binge, and explores this altered state of consciousness on its own terms, not from any temperance or anti-alcohol perspective.
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