Description
This book is about how African American audiences interpret media messages and how these messages affect their identity.
Say It Loud! is the first comprehensive examination of African-Americans' reception of media messages in television, film, music, print press and cyberspace. Chapters which focus on how African American identity is contructed, maintained, and represented in mass media and how African Americans negotiate these presentations. Say it Loud! promises to provide a rare, in-depth exploration into African-American audiences and their response to media's presentation of Black identity. African-American interpretations are largely absent from scholarship, and this book fills a knowledge gap in media studies by turning to audiences directly to garner their own insights into representation of race in media.