Description
This useful resource shows how to validate scientifically the marketing claims of chemically stable and well-balanced products to withstand adequately the challenges of competitors and government regulators. Describes techniques for substantiating properties, such as moisturization, mildness, conditioning, and cleansing, as well as the performance of deodorants and antiperspirants and the effectiveness of acne products! Discussing novel technologies that help eliminate animal testing in product development, Cosmetic Claims Substantiation covers the unique claims of cosmeceuticals, including antiwrinkle creams and dandruff shampoos explains claims support and sensory methodology involving cutaneous biometrics presents instrumental technologies, such as x-ray and color image analysis, ballistometry, and laser profilometry delineates the regulatory requirements in product development and claims for shampoos, styling aids, lotions, body washes, and cosmetics demonstrates the use of statistical analysis and consumer testing to confirm product performance and more! Containing key literature citations and over 60 photographs and drawings, Cosmetic Claims Substantiation is an indispensable reference for cosmetic chemists, scientists, and technologists; marketing executives and researchers and research and development personnel in the cosmetics and health and beauty aids fields; dermatologists; biochemists; toxicologists; regulatory affairs personnel; corporate legal executives; and graduate-level students in these disciplines.
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